Frequently asked questions
Everything you need to know about Yolodex — what a Creative Scientist is, how it works, and how to get access.
What is Yolodex?
Yolodex is the world's first Creative Scientist™ — an AI system for DTC and performance-marketing teams that finds the opportunities worth going after, writes the creative briefs, and learns from your ad performance. Custom-built machine learning models analyse your winning ads, work out which variables actually drove the result, and turn that into 50+ human-grade creative briefs and a bespoke experimentation plan for your next sprint.
What is a Creative Scientist?
A creative strategist guesses with taste. A Creative Scientist runs the experiment. Machine learning takes every winning ad apart frame by frame — the hook, the format, the pacing, the person on screen, the music — and isolates which variable actually drove the result. That becomes the next round's test plan. The ads run, the numbers feed straight back in, and the loop closes without anyone having to work it. The models are deterministic, so the same evidence gives you the same answer twice. It's not a chatbot having a fresh opinion every time you ask.
How does Yolodex work?
In four steps. First, you plug in your data: a mix of internal and external sources plus your ad performance data, run through the persona engine. Second, the models rank every persona and angle by where the real opportunity is, and you confirm the recommendations. Third, you get 50+ human-grade creative briefs in minutes instead of days, complete with inspo — images and video — and the evidence behind each one. Fourth, you produce the ads and put them live, and Yolodex learns what works and updates its recommendations for your next sprint.
Who is Yolodex for?
Growth and creative teams at DTC brands running paid social, mostly on Meta, who need new winning angles faster than one person can find them. Brands using Yolodex include Grüns, Heights, Surreal, Fyxer, and Peachies.
How is Yolodex different from a creative strategist using Claude and Motion?
Both produce human-grade creative briefs, and both track competitor ads. The difference is underneath. Yolodex runs on machine learning models we built ourselves rather than a general-purpose AI with your ad account in context. It produces 50+ briefs in minutes rather than days. It surfaces personas from outside your ad account, so you get demand you aren't addressing yet rather than re-cuts of what you have already run. And it improves autonomously from your ad results instead of needing to be taught what to do.
What does Yolodex need to get started?
Your ad account, and whatever customer data you already have — reviews, surveys, past creative, research decks. The more you connect, the sharper the personas get. There's no clean-up project first.
How do I get access to Yolodex?
Access is limited — Yolodex works hand-in-hand with a small number of brands at a time, so we can't take everyone. The best way to start is to request a discovery call, and we'll tell you straight whether your brand is a fit.
Who builds Yolodex?
Yolodex is built by AI researchers with backgrounds from Meta AI, Stanford, Cambridge, and Oxford. It was founded by Zaeem Bhanji (CEO) and Harry Waye (CTO).
Still have questions?
Request a call or email support@yolodex.ai.